Why business marketers need to set up their own stimulus package
submitted: Feb 26th 2009 |
by: JaySNaPier |
Total views: 185 |
Word Count: 582 |
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For today's economy business owners must position themselves where they can profit. He constantly negative news found on your nightly newscasts has brought fear to your customer base. People are afraid that they will get laid off and since major corporations are laying people off, it's making it harder for those laid-off folks to find a job. Because of this, business owners must reassess the products and services they sell and how they sell them.
First you have to take a good look at what you've been doing over the last 12 to 24 months. What do your numbers look like? are you pleased with the results you've been getting? are the products that you've been selling still selling. In today's economy people are no longer buying the things they used to buy. Luxury items are not selling like they used to as many have chosen to no longer buy them.
Take a good look at your business, or their services or products that you could be selling on a monthly basis that you are not.These subscription services or also known as continuity programs would allow you to better manage your business and have better cash flow. Many business owners whose businesses were not right for continuity program are instead cashing in on their most profitable asset - their customer list.
Take a look at your own personal monthly spending. Where have you consistently spent your money? Is it possible for you to turn those monthly expenses into cash flow for your business? according to the National Retail Federation, we are committed to using today's technology. More than 80% of us wouldn't give up Internet access. Almost 2/3 wouldn't cancel a cell phone, and more than 60% would never drop cable or satellite television.
If you are spending your money on it on a monthly basis, your customers may very well be spending bears there as well. Two days needs were yesterdays once. Can you imagine a time when you didn't have a cell phone? What about cable or satellite? If you're not doing as much on the weekends you're probably watching more cable or satellite. Where else are you spending your money? Smart business owners are changing the way they do business so they can continue to receive the cash will their business requires and building a continuous monthly income.
While people today do have a fear of recession and of losing their job, the smart business owner has changed the products they sell, How they sell them, and even where they sell. For example: a dry cleaner may choose to sell $200 worth of dry cleaning services for $50 using a coupon book. This generates income, and insurers that their customers will not go to a cheaper competitor.
With the stock market being down, people who have consistently spend their money at high end restaurants are choosing to eat at other establishments. someone who would typically spend $200 on a night out, is now spending $75-$100. People who would typically spend $50-$100 are now spending less and then there are those who simply are no longer going out to eat.
In the end, no matter how long this recession shall last you're still going to get to two years from today. The question is Will you be where you are today?, will you be selling the same things? Will you be working harder? Take the extra time you have now and invest that in education, so two years from today you'll be a better business owner.
About the Author
Jay NaPier is an internet marketing consultant with ACN inc NaPier resides in White House, Tn
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